If you sell a template, preset, ebook or course, there’s no materials bill to work backwards from — so most beginners just guess. This guide gives you two honest numbers instead: what you need to charge, and what buyers already pay for things like yours.
Pick the closest match. This decides which market range we compare you against — digital products only for now. Services like coaching and freelancing come later.
No perfect answers needed — rough and honest beats precise and made up. You can change everything later and the price updates instantly.
Your floor is the lowest price where you actually get paid for your time — spread across the copies you expect to sell, and grossed up so the platform fee doesn’t eat into it.
Shown at the middle of the recommended range (or the market top if there’s no overlap).
| Copies sold | Floor price needed |
|---|
Same work, fewer buyers = each buyer has to cover more of your time. This is why “I’ll just sell loads cheaply” is risky if the audience isn’t there yet.
The three ideas behind the numbers above — worth reading once, before your first listing.
A candle maker can’t sell below the cost of wax and jars. You can — the 10th and 1,000th copy of a file cost you nothing. That freedom is exactly the trap: with nothing pushing back, any price feels possible, so beginners pick one out of thin air. Your floor has to come from your time instead.
A $3 preset doesn’t look like a bargain — it looks low-quality, and buyers of digital goods use price as a quality signal. It also leaves you nothing for support, updates, or fees, and you can’t easily raise prices later without upsetting early buyers. Cheap is a strategy only if you truly sell in volume.
Your floor says what you need; the market says what buyers expect for this kind of product. Price far above it and you need a clear reason (more depth, better support, a niche audience). Price inside it, above your floor, and you have a number you can actually defend — to buyers and to yourself.